You’ve watched the “Yoga Girl” video. More than once.
And if you live on the Westside of Los Angeles, you’ve watched “It’s getting real in the Whole Foods parking lot” a bunch of times, too.
Well, now you have a chance to read about the DJ behind both: DJ Dave, aka Dave Wittman.
And the story comes from the current scourge of the yoga world, the New York Times. A few quick parts:
ON a walk down Main Street in Santa Monica with David Wittman, everything suddenly looks like a kooky California cliché. The young women in Lululemon pants prancing into the raw-foods cafe. The guy with the “Ask me about my divorce” T-shirt. The “coexist” bumper sticker on the back of a Prius.
It was while driving a Prius last spring that Mr. Wittman, also known as DJ Dave, first brainstormed an idea that made him a YouTube sensation. He was approaching a parking space at his local, socially responsible supermarket when another driver stole his spot.
Now, Mr. Wittman and his viral-video cohorts at the Fog and Smog collective (the team is from San Francisco and Los Angeles) have a new rap and a new beef — limber women who do yoga and the creepy guys crowding their mats in class. With lines like “I wanna fly your whole posse to,” the “Yoga Girl” video, viewed more than 600,000 times on YouTube, showcases Mr. Wittman’s sharp eye for what will look ridiculous five minutes from now. “I ask myself, ‘What’s going to be the neon clothing and bicycle-shorts-as-fashion of this generation?,’ ” he said.
So, when Hyundai hired him to appear as his DJ Dave character in a series of holiday ads, Mr. Wittman was amused when followers on Twitter called him a commercial opportunist. “The reality after 12 years in advertising is that I sold out so long ago, I’m trying to sell back in at this point,” he said.
He is writing a new song about the obsession with wired gadgetry and another about self-important cocktail culture. He said, “The chorus goes: ‘Hey Mr. Mixologist. Did you have to go to college for this?’ ”
OK, that’s maybe a bit more than a little bit. But it’s fun stuff and a nice tonic to the whole yoga wrecks your body debate, that seems to be lingering on beyond its expected shelf life.
Posted by Steve