So on Saturday, Bobbie and I were driving down Robertson Blvd. in Los Angeles — that part might be Beverly Hills, in fact — and we passed by a Lululemon store. The (no surprise) “Robertson Blvd. Lululemon.” I think it is a bit of a flagship, given its location.
In the window, among the usual Lululemon outrages mottos and statements was:
For whatever reason, that’s the inappropriate and appropriated action from Lululemon that has pushed me over the edge. Go figure.
If that doesn’t give you the same sense of outrage, I noted a few days ago a piece at the Huffington Post — which I avoid in general — about Lululemon’s purposeful shunning of “plus-sized shoppers.” Here’s a link, and a little from it:
Margaret Bogenrief, co-founder and partner at ACM Partners, a boutique financial advisory firm, said consumers shouldn’t be shouting at retailers like Lululemon and Abercrombie. They’re very particular brands that appeal to a distinct customer base that has been carved out over time, she said. Angry customers would be better served by targeting mass-market retailers like Target and Old Navy to change the plus-size shopping world, she added.
Retailers like Lululemon and Abercrombie shouldn’t sell plus-size clothing because it would be bad for business, since the larger sizes doesn’t mesh appropriately with their brands, according to Bogenrief.
“They hate unhealthy living, and for better or worse, plus-size people aren’t included in that,” she said, referring to the company’s culture. “Lululemon is very image conscious. That’s why women are shelling out $100 for a pair of pants they could get at Target for $20.”
Bogenrief went on to say that executives are simply doing what they think is best for Lululemon’s bottom line and the retailer is not alienating its own customers — just people who wouldn’t shop there anyway. Still, she admitted that Lululemon’s decision to stay away from plus sizes is “wrapped in an ugly package,” and the company could improve outreach to women who feel left out.
Yes, I’m piling on a bit. But if you think I should have turned the other cheek, I’d encourage you to read the Mahabharata and see how fired up Krishna can and does get (to mix my religious metaphors).
Chakras can do some damage.
Posted by Steve