You know, we try to play things pretty straight here.
But we don’t try to lay that out too overtly. We think of ourselves more as conduits for news, with opinion sprinkled in — but often that opinion being yours.
This time, though. It’s hard not to say the obvious: Based on the below video “apology” for his recent statements about women wearing Lululemon pants, the company’s founder, Chip Wilson, is a total ass.
And I really want to use stronger language.
I say that because, if you deign to listen and watch, you’ll discover that he never actually apologies for what he did. Here’s what he says, via various online sites that have transcribed it:
“Hello, I’m Chip Wilson, I’m founder of Lululemon Athletica. I’d like to talk to you today about the last few days of media that’s occurred around the Bloomberg interview. I’m sad… I’m really sad. I’m sad for the repercussions of my actions. I’m sad for the people of Lululemon who I care so much about that have really had to face the brunt of my actions. I take responsibility for all that has occurred and the impact it has had on you I’m sorry to have put you all through this.
For all of you that have made Lululemon what it is today, I ask you to stay in the conversation that is above fray. I ask you to prove that the culture that you have built can not be chipped away.”
Get that? He’s sad because people are upset, not because what he said was offensive and stupid. Sure, he takes “responsibility” and is sorry — but not for what he did. He’s sorry for putting you through this, instead of encouraging you to buy more Lululemon, one assumes.
It’s a classic non-apology, which typically really mean: What’s your problem for being upset about something? And it is more reason to avoid Lululemon, I fear. Even if you can’t destroy the items you have.
But, as I say in the headline: If he keeps digging, maybe he’ll get somewhere.
Posted by Steve