If Lululemon’s Chip Wilson keeps digging himself deeper, will he get to Samadhi?

You know, we try to play things pretty straight here.

There’s probably some snark some times, and we have our opinions on the various heavy issues facing Ashtangis: playing music, practicing at night, injuries.

But we don’t try to lay that out too overtly. We think of ourselves more as conduits for news, with opinion sprinkled in — but often that opinion being yours.

This time, though. It’s hard not to say the obvious: Based on the below video “apology” for his recent statements about women wearing Lululemon pants, the company’s founder, Chip Wilson, is a total ass.

And I really want to use stronger language.

I say that because, if you deign to listen and watch, you’ll discover that he never actually apologies for what he did. Here’s what he says, via various online sites that have transcribed it:

“Hello, I’m Chip Wilson, I’m founder of Lululemon Athletica. I’d like to talk to you today about the last few days of media that’s occurred around the Bloomberg interview. I’m sad… I’m really sad. I’m sad for the repercussions of my actions. I’m sad for the people of Lululemon who I care so much about that have really had to face the brunt of my actions. I take responsibility for all that has occurred and the impact it has had on you I’m sorry to have put you all through this.

For all of you that have made Lululemon what it is today, I ask you to stay in the conversation that is above fray. I ask you to prove that the culture that you have built can not be chipped away.”

Get that? He’s sad because people are upset, not because what he said was offensive and stupid. Sure, he takes “responsibility” and is sorry — but not for what he did. He’s sorry for putting you through this, instead of encouraging you to buy more Lululemon, one assumes.

It’s a classic non-apology, which typically really mean: What’s your problem for being upset about something? And it is more reason to avoid Lululemon, I fear. Even if you can’t destroy the items you have.

But, as I say in the headline: If he keeps digging, maybe he’ll get somewhere.

Posted by Steve

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Two Ashtangis write about their practice and their teachers.

6 thoughts on “If Lululemon’s Chip Wilson keeps digging himself deeper, will he get to Samadhi?”

  1. Nice work. I’ll bet lululemon sales are up do to all the publicity. “I take responsability for all that has occurred and the impact it has on you.” Hmmm do these kinds of apologizes really do anything? Rob Ford basically just said the same thing. I’ll go with the Dali Lama on this one. The media is filled with empty apologies and was it really bad what he said? Many woman try on brands that don’t fit them and this is why there are stores like Big & Tall for men and i’m sure plus size stores for woman. This whole thing wreaks of keeping lululemon on the front page of every type of media. “the rest is a circus”

    “It is not enough to be compassionate. You must act…………….When there is something that needs to be done in the world to rectify wrongs with the motivation of compassion, if one is really concerned with benefitting others, it is not enough simply to be compassionate. There is no direct benefit in that. With compassion, one needs to be engaged, involved.” – The Fourteenth Dalai Lama

  2. I taught a few Lulu lemon sponsored classes at my studio. They gave me a free shirt, value $68. So, what do you get for this $68? Nylon, spandex and some other plastic material. It’s really cute though and matches my Hurley shorts! The store was pretty empty, so I’d say the damage is pretty much done… But their shopping bags are so cute!!!

  3. I never have (and never will) purchase over-priced Lululemon products, even though I have an ass and better-than-Michelle-Obama arms that can wear those products.

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