We’ve been watching the story unfold around YogaGlo’s decision to patent the particular (or not so particular) way it films its online yoga classes. It got the patent earlier this month, although it seems that the general consensus is: What?
Well, YogaGlo has now responded to all the criticism:
As you may have heard, YogaGlo recently received a patent for one very specific way to create yoga class videos for online streaming. Although we issued a statement containing the facts about this patent a few months ago, many yoga organizations, publications, blogs, teachers and students continue to share false and misleading information about what it all means. The misplaced disdain that has been directed toward us, our teachers, and parts of the yoga community is extremely unfortunate and has created fear within the yoga community.
I’m going to break in here for a second. I think there’s been less fear than disbelief or outrage. But that’s me. On with the show:
The patent covers only one of many ways an online yoga-related company or individual teacher might create a class for online streaming. In fact, several elements need to be present in the same video for a class to be in conflict with our patent. Meaning, for the overwhelming majority of you, the patent will be completely irrelevant. Only a handful of companies in some of their classes have copied all of the critical elements in our patent.
The critical elements of the patent include:
- a line of sight corridor between the rear area of a class and the instructor in the front of the class;
- an image capturing device located in the rear area with an unobstructed view of the instructor, to provide a participatory view through the line of sight corridor;
- students in a class, facing the instructor, distributed across the classroom between the instructor position and the image capturing device wherein the students do not block the corridor.
Again, all of these elements must be present in the same video for our patent to be relevant.
The post then showcases what YogaGlo video classes look like versus all the other options under the sun. And it hones in on all the false statements YogaGlo folks think have been out there. And it moves through a whole section titled “Spreading the Fear” before finishing with a section “Moving Forward.”
Not sure this will be enough to get to that point. But it is the holidays, so who knows?
Posted by Steve