Yoga for men is a thing, if you hadn’t realized it by now. (We’ve posted a few times about it.) There’s Broga (we first mentioned it almost three years ago). Yoga for Jocks. And one that maybe is OK: Detox Retox. First you do yoga, by coincidence at a craft brewery. And then you taste some of that craft.
Almost invariably, the chanting is cut and rock music is in.
It’s all outlined in a story from this week at the Los Angeles Times. And I highlight it for a few bits of information it offers:
- Lululemon plans dedicated men’s stores by 2016, which will open up a whole new opportunity for the company to say or do something offensive — if one can offend men. Maybe some sort of Girlie Man Shorts or ‘Lil Girl Tops?
- Prana — which I happen to prefer to Lulu — also has expanded its men’s line. And next fall, Alo will relaunch a men’s line.
- Broga expects to have 500 trained teachers by the end of the year. I wonder what that training involves. (They cost $395, according to the Broga website, and are specifically designed for guy’s needs…)
You also can read about burrito-designed yoga bags, the Yoga Joes that I avoided until now and much, much more. A little taste:
“Men are more interested in the flexibility and mobility benefits of yoga than ever before; it helps them in life and sports performance — better strides in running sports, better golf swings,” said Keith Irace, regional director of group fitness for Equinox fitness clubs. “There is also a desirable aesthetic benefit that’s attractive to men. A male yoga body is lean and defined.
“Men make up easily one-third of all [intermediate and advanced] yoga classes at Equinox, and the percentage is higher in some locations, like West Hollywood,” Irace said. “The high-male-attendance classes also happen to be male-instructed.”
But the chain has no plans to add classes that target guys.
“That would be gender-ist!” jokes West Coast Equinox spokeswoman Chelsea Hagler.
So it’s the flip side to this old nugget from Deepak Chopra.
Posted by Steve