‘The wealthiest yoga booster that we’ve come across yet’

Inside Philanthropy — an extremely mainstream and respected publication focused on I’ll let you guess what — has a piece up on the Sonima Foundation and the prana (instead of power) couple behind it: Paul Tudor and Sonia Jones:

Sonia also has a deep history with this yoga method and teamed up with the heirs of an Ashtanga yoga master to open studios, called “shalas,” in order to continue teaching Ashtanga. Sonia helped finance some of these studios, one of which operated for a while in Greenwich, Connecticut, where the Jones family lives. In the Jones’ residence—which, by the way, resembles Thomas Jefferson’s home, Monticello (only with a 25-car underground garage)—Sonia, Jones, and all their children have practiced Ashtanga as well.

OK, so Sonia is all about yoga.

But the interesting thing about the Sonima Foundation is its focus on children and youth, particularly those who are at risk. No, this isn’t about introducing yet more privileged thirty-something yuppies to the power of yoga. Sonima wants to empower the most vulnerable using yoga and other wellness strategies.


Another component of this new partnership is research and a research team at Stanford University will be tracking the progress of these students for the next several years. Dr. Victor Carrion, Head of Behavioral Sciences at Stanford University and a Sonima Foundation Advisory Board Member, will helm this research project.

In Carrion’s words: “We’re really looking forward to a year from now, when I tell you this is effective, for you not to only take it on my word, but for you to also have data.”

All told, it’s a pretty positive piece. And the type that might get others in the philanthropy community to go, “Huh, if they are investing in yoga and meditation, is there a reason we should look at that, too?” Because that’s how those things work.

Posted by Steve

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Two Ashtangis write about their practice and their teachers.

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