It’s about time, right?
YogaWorks — which we noted earlier this month has merged with a NorCal yoga outfit — has just opened a new studio in one of Los Angeles’ fanciest neighborhoods, Brentwood. (It’s north and up the hill from Santa Monica, if that means anything to anyone.)
And according to the local paper there, this will be the first YogaWorks to offer “traditional yoga instruction.”
Ha. I wonder what the thinking was behind that bit of marketing. What’s been going on at the Center for Yoga, do you suppose? And what did Pattabhi Jois teach when he led workshops there? (My guess: Early Acro-Yoga.)
“It’s the perfect blend, mix, and match of a great, high-quality yoga studio with a great fitness gym, plus also spa-like amenities and an environment,” said studio manager Kevin Elliott. “Our ultimate goal is when someone walks in, they say, ‘ahhh, I’m here.’ They walk out and they have kind of like what we call, Yoga Brain.”
Elliott, a retired professional track and field athlete, has big plans for his Brentwood studio.
“YogaWorks offers just a different type of opportunity as compared to our other local neighboring YogaWorks studios,” he said.
Their Mindful Fitness Program now brings trademarked classes like TRX, ScuptWorks, BarreWorks, and Pilates Mat into the curriculum. And for yoga purists, Ashtanga, Iyengar, Hatha and Vinyasa Flow, among others, remain at the helm of YogaWorks’ signature style.
But what I really love is this description:
High walls, bamboo floors, and a cheerful front desk take you in. It’s as if you can finally breathe.
From there, YogaWorks becomes a candy shop for the motivated, no matter the level of experience.
And there’s this, to give you an idea of the size of the place:
The studio is a 5,500 square-foot urban oasis featuring two yoga spacious yoga studios equipped to offer up to 85 classes per week, along with a private instruction room. It’s located at 11620 Wilshire Blvd., Suite 101, between Barrington and Federal Ave., and includes 90 minutes free parking in the parking lot behind the adjoining building.
YogaWorks Brentwood also acts as a health club, with amenities like changing rooms, showers, and lockers for member convenience.
While other yoga studios might require 200 hours of certification, YogaWorks’ instructors are 500-hours certified. World-renowned YogaWorks teachers will be teaching classes in Brentwood on a regular basis, including Mia Togo, Patti Quintero, Caley Yavorsky and more.
They are so world-renowned, in fact, I’ve never heard of them.
Posted by Steve