You can check all of Lululemon’s previous PR disasters right here.
Let’s be thankful the latest one is just funny — no sexism or racism involved. Well, maybe anti-Buffaloism, if there is such a thing. So this may not be funny if you are a Buffalo Bills or Sabres fan.
Lululemon Athletica Inc. (LULU) apologized to sports fans in Buffalo, New York, after it drew ire for the phrase “Wide Right / No Goal” spelled out in tile on the floor of a local store, a reference to painful losses that the city suffered in football and hockey.
“We want the Buffalo community to know that we have heard them and we are sorry,” Paul Zaengle, senior vice president of U.S. retail, said in an e-mailed statement. “We get that this didn’t land well, and we want to make it right. We have covered up the mosaic and are having it removed.”
“Wide Right” alludes to kicker Scott Norwood’s missed field goal attempt that ended the Buffalo Bills’ hopes for a Super Bowl win against the New York Giants in 1991. “No Goal,” meanwhile, evokes the Buffalo Sabres’ 1999 Stanley Cup Final loss to the Dallas Stars on a questionable goal.
Apparently there was a firestorm on the Twitter in response; it all began when a fan posted a photo of the tile/mosaic mentioned above.
Has Lululemon fired its ad agency yet?
Posted by Steve