Now’s your chance: Bid on private yoga lessons with Eddie Stern

Here’s an offer that doesn’t come around every lifetime.

Eddie Stern has offered up two private yoga classes and a one-year membership to Ashtanga Yoga New York as part of a fundraiser for the Gordon Parks Foundation.

Here’s the link to the bidding location. By the way, the estimated value? $4,200. As of this posting, there’s no bid yet. So get at it!

Here’s more:

Learn from the master during 2 private yoga classes with Eddie Stern in either your New York City home or Eddie’s studio in Soho. You will also receive a 1-year membership to Ashtanga Yoga in Soho, New York.

Eddie has been teaching yoga since 1989, and is very active in bringing yoga to youths in public schools and at-risk communities in collaboration with Donna Karan, Deepak Chopra, Madonna, Gwyneth Paltrow and Mike D. Your 2 private classes will include yoga tailored for your needs, breathing exercises, meditation, and a routine for you to follow after the 2 sessions are complete.

If y’all in New York and its environs don’t bid soon, I might have to — I’m going to go right now and figure out the cost of a plane ticket and a hotel room, and then I’ll factor that in. How Hollywood of me to make Eddie come to my hotel for my yoga classes.

So be a friend to him and save him from that fate by bidding. The clock is ticketing — you only have hours to bid from right now.

Posted by Steve

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Bent on Learning raises money, gets key media attention

Bent on Learning — which teaches yoga to New York City public school children (and by yoga we mean that in the broadest sense, bringing body and mind awareness together) — just ran its annual Spring Fling Benefit, and it not only raised $72,000, it got Wall St. Journal notice:

“Should we be honest?” Anne Desmond asked Jennifer Ford and Courtney McDowell, her co-founders of Bent on Learning, when prompted for the group’s biggest challenge in continuing the flow. In unison, they exclaimed, “Money!”

Bent on Learning stretches underserved, inner-city schools’ physical education for the unheard of annual price of $175 a student. (Many mainstream city studios charge at least that amount per month.)

“All we need is a classroom and yoga mats,” she said. “Specifically, what we teach is moving, breathing and focusing. That is the core of our curriculum, and it’s really not much more than that.”

Still, Ms. Ford said yoga often has far-reaching benefits for the 3,500 students the group teaches every week.

Eddie Stern is among those with deep ties to this organization, of course. It’s an incredibly solid model of what a yoga program can do in the context of the public school system.

The Journal coverage is noteworthy because, while the New York Times still sets the media agenda more than any other outlet, the Journal hits a very particular audience best of all: corporate executives and other business people. You’d expect readers of the Times to have familiarity with yoga and programs like Bent on Learning; the Journal’s might be a bit more untapped.

Not now.

Posted by Steve