Yoga Journal finds bazilions are doing yoga in America, and they’re mostly women

This just in:

Millions and millions of Americans are doing yoga. Oh, and they are mostly women.

You didn’t know that, did you? Well, thankfully Yoga Journal has updated its last — circa 2008 — survey of “Yoga in America” and discovered that 29% more people are doing yoga in 2012 than four years ago.

That’s right, there are now 20.4 million Americans practicing yoga, up from 15.8 million in 2008. (Do you suppose Yoga Journal times this survey on purpose with presidential elections, when we all need a little extra calming?)

The other big — and, in my mind, almost meaningless — number from this new survey: 44.4% of non-practitioners are interested in trying yoga. I’d love to know what the questions were to draw out that info.

Here’s more from Yoga Journal’s press release:

Gender:
•82.2 percent are women; 17.8 percent are men.

Age:
•The majority of today’s yoga practitioners (62.8 percent) fall within the age range of 18-44.

Length of practice:
•38.4 percent have practiced yoga for one year or less; 28.9 percent have practiced for one to three years; 32.7 percent have practiced for three years or longer.

Level of practice:
•44.8 percent consider themselves beginners (22.9 percent are new to yoga; 21.9 percent are beginning to practice yoga after taking some time off); 39.6 percent consider themselves intermediate; 15.6 percent consider themselves expert/advanced.

Motivation for practice:
•The top five reasons for starting yoga were: flexibility (78.3 percent), general conditioning (62.2 percent), stress relief (59.6 percent), improve overall health (58.5 percent) and physical fitness (55.1 percent)

My favorite part of the press release is this: “The growth in the yoga market is reflected in the growth of Yoga Journal magazine, which recently announced a rate-base increase to 375,000 from 350,000 effective January 2013.” Gotta get that bottom-line stuff in there. (Given that the overall numbers are up 29%, I have to point out that Yoga Journal isn’t keeping up. It’s growing at about one-third of that rate.)

The total number of people — it’s actually adults — doing yoga is about 8.7% of Americans. I wonder what the break down is by geographic area. I wonder where the highest and lowest percentages are.

Hmmm… maybe adding in ganga yoga would bump the numbers even more in Colorado and Washington?

Posted by Steve

Advertisements