Like you, we have given over too much of our paychecks too many times to Whole Foods.
You want fresh, organic foods, what are you going to do? (We did this.)
If, while browsing through the wide, clean aisles, you’ve wondered about some of the claims made by some of the products in Whole Foods — you aren’t alone:
But you don’t have to schlep all the way to Kentucky in order to visit America’s greatest shrine to pseudoscience. In fact, that shrine is a 15-minute trip away from most American urbanites.
I’m talking, of course, about Whole Foods Market. From the probiotics aisle to the vaguely ridiculous Organic Integrity outreach effort (more on that later), Whole Foods has all the ingredients necessary to give Richard Dawkins nightmares. And if you want a sense of how weird, and how fraught, the relationship between science, politics, and commerce is in our modern world, then there’s really no better place to go. Because anti-science isn’t just a religious, conservative phenomenon—and the way in which it crosses cultural lines can tell us a lot about why places like the Creation Museum inspire so much rage, while places like Whole Foods don’t.
Hat tip to The Dish, where I saw the report, which concludes with the non-too controversial claim that few of us our rational and most hypocrites.
You’ve watched the “Yoga Girl” video. More than once.
And if you live on the Westside of Los Angeles, you’ve watched “It’s getting real in the Whole Foods parking lot” a bunch of times, too.
Well, now you have a chance to read about the DJ behind both: DJ Dave, aka Dave Wittman.
And the story comes from the current scourge of the yoga world, the New York Times. A few quick parts:
ON a walk down Main Street in Santa Monica with David Wittman, everything suddenly looks like a kooky California cliché. The young women in Lululemon pants prancing into the raw-foods cafe. The guy with the “Ask me about my divorce” T-shirt. The “coexist” bumper sticker on the back of a Prius.
It was while driving a Prius last spring that Mr. Wittman, also known as DJ Dave, first brainstormed an idea that made him a YouTube sensation. He was approaching a parking space at his local, socially responsible supermarket when another driver stole his spot.
Now, Mr. Wittman and his viral-video cohorts at the Fog and Smog collective (the team is from San Francisco and Los Angeles) have a new rap and a new beef — limber women who do yoga and the creepy guys crowding their mats in class. With lines like “I wanna fly your whole posse to,” the “Yoga Girl” video, viewed more than 600,000 times on YouTube, showcases Mr. Wittman’s sharp eye for what will look ridiculous five minutes from now. “I ask myself, ‘What’s going to be the neon clothing and bicycle-shorts-as-fashion of this generation?,’ ” he said.
So, when Hyundai hired him to appear as his DJ Dave character in a series of holiday ads, Mr. Wittman was amused when followers on Twitter called him a commercial opportunist. “The reality after 12 years in advertising is that I sold out so long ago, I’m trying to sell back in at this point,” he said.
He is writing a new song about the obsession with wired gadgetry and another about self-important cocktail culture. He said, “The chorus goes: ‘Hey Mr. Mixologist. Did you have to go to college for this?’ ”
OK, that’s maybe a bit more than a little bit. But it’s fun stuff and a nice tonic to the whole yoga wrecks your body debate, that seems to be lingering on beyond its expected shelf life.
For a good two months you couldn’t have a conversation in LA without asking, “Did you see the Whole Foods Parking Lot video?” (found here). We have parked in that lot, and shopped at that Whole Foods, and it’s all true. Now, dude is back and talking about yoga.
I have nothing more to say about it, because I’m worried I’m not being serious enough about the practice.